Professional esports media coverage on the go
Client
Esportscenter
Timeframe
July 2023 - Present
Services
Writing, Production, Video Editing, Scriptwriting, Social Media Management, Research and Development
Platforms
TikTok, Instagram, Twitter, YouTube, Twitch, Website
Project Overview
In my capacity as Head of Editorial and Social Media Manager at Esportscenter, my role extended beyond just content production to encompass the strategic management of our editorial voice and the growth of our digital footprint. Crafting over 20 scripts and producing more than 15 videos each month was just the tip of the iceberg. I was deeply involved in content planning and editorial calendaring, aligning our output with emerging trends and audience interests. I also spearheaded our social media strategy, leveraging analytics to optimize our content distribution, which significantly contributed to the expansion of our reach and influence in the esports community.
Behind the scenes, my responsibilities included streamlining content workflows and enhancing collaboration across departments, which resulted in improved pipeline management and increased operational efficiency. My commitment to talent development was reflected in the comprehensive training programs I designed for our media team, enhancing their skills in content creation, platform management, and audience engagement. These efforts collectively propelled Esportscenter to new heights, achieving an average monthly impression of over 35 million across all social media platforms.
- Scripts produced monthly: 20+
- Videos produced monthly: 15+
- Social media impressions: 35+ million monthly average
- Efficiency improvements: 30% over 6 months
